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With a product and a clear audience already in mind, Roam came to us to help turn their vision into a reality. Their meat-based, protein-packed snack bars needed a no-frills identity to convey an honest, straight-talking mission: to provide no-nonsense nutrition that fuels people to do what’s important to them.
Roam
Thu Feb 24, 2022
Brand Narrative
Brand Identity
Packaging
Digital Platforms
Griddle Founders, Ella and Sophie, run a successful pancake business but realised their following had changed. They needed a new pair of eyes to develop their positioning and deliver a strategic rebrand to make a fresh product line stand out for a new audience. We stepped in with new audience personas, using them to create lively designs and a family-focused brand narrative that promotes the benefits of a healthy wholegrain breakfast.
Griddle
Thu Feb 24, 2022
Persona Development
Brand Narrative
Brand Identity
Packaging
Art Direction
Eager to boost the profile of their roasted chickpea snacks, Cheeky P’s founders Greg and Gracia came to us to develop their brand narrative and help their plant-based products stand out in an increasingly crowded market. We conducted competitor research and crafted new packaging designs that packed a punch, plus gave the brand a larger than life tone of voice.
Cheeky P’s
Fri Feb 26, 2021
Brand Narrative
Brand Identity
Packaging
Brand Messaging
Following a challenging year in the hospitality and service industry, Dough & Glory approached us to help them expand revenue streams and bring a frozen pizza kit to market that would put a smile on people’s face during a difficult time. We came on board to define opportunities and strategically created a bold identity that could be translated across print and digital.
Dough and Glory
Tue Feb 23, 2021
Brand Positioning
Content Creation
User Reasearch
Packaging
Digital Platforms
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