Setting out to prove that fusion food works was the motivation for Yugo’s founder, Renad. All she needed was a branding agency that could do her 'out-there' product justice. We came on board to help transform this boldly flavoured, easy-to-use product into a boundary-pushing, culinary brand.
Starting with the idea ‘where flavours combine’, we built out an exciting visual language that was as bold and punchy as Yugo's pastes. Teamed up with a playful and engaging tone of voice that reached out to cooking newbies/experienced cooks alike, we created a brand that really stands out on the shelf.