An oldie but a goldie. For a sport that is fast paced, fully fuelled and loud; Kawasaki UK needed a brand identity for their youth programme that truly reflected the sport. BuxtonThreeTwo needed to create a concept as energetic as a 40-minute Moto, that would inspire young riders to get involved.
Full of energy; our design solution ensured it caught the eye of every rider and spectator at the races. From bike graphics, to van livery and digital platforms, we created a chaotic visual language that remained surprisingly consistent and stood the brand out from the rest.