Truly balanced. A unique backstory. Food for brain and body.

Client / The Truly Balanced Vegan
  • Deliverables /
  • + Brand Strategy
  • + Naming
  • + Visual Identity
  • + Packaging Design

The Truly Balanced Vegan is a pioneer in the vegan ready meal sector. Launched by clinical psychologist and nutritionist, Edel Bergson, it aimed to create easy to cook, nutritionally balanced, plant based dishes using a wholly vegan production method.

We set out to break the category norms and create an identity that stepped away from vegan food convention. With an unseen colour palette for this space, paired up with a minimal styling, all based around a powerful brand mark at the centre of the packaging, we created a distinct identity, all supported by a very straight-forward tone of voice and messaging structure.

"Truly fantastic, I really felt that the team treated my brand as if it were their own and they genuinely want to see it succeed. Their work on the logo and brand and sleeve design blew me away and I was honestly spoilt for choice with their sample designs. They also helped me when I rang into problems even though this was not part of their role. I hope to keep working with them long into the future. "

Edel Bergson, Founder @ The Truly Balanced Vegan