An eating experience. But not like you know it.

Client / Ghost Kitchen Club
  • Deliverables /
  • + Naming
  • + Visual Identity

Ghost Kitchen Club is a collaboration of the most mouth-watering and upcoming craft food traders in London, with a collection of menus that crosses cultural boundaries, it's destined to take your taste buds into realms never before explored.

The identity needed to instantly stand out and be memorable. The concept takes the initials ‘GKC’ to create a stylish and memorable icon that screams how good the food is! We opted to look at the reaction to seeing a spook for inspiration, and used the screaming face as a metaphor to portray how good the food is in a playful way.